Tips That Growing Small Businesses Should Follow For Preparing An E-Commerce Website For The Holiday Season

Black Friday and Cyber Monday are popular times of the year when people buy products online. Every year after 2005, there has been an increase in the amount of money consumers spend on Cyber Monday and Black Friday (“Statista. 2015.”). Statista points out that consumers spent $1500 million on Black Friday and a little over $2000 million on Cyber Monday during 2014 (“2015.”). This means small businesses should have content on their websites that attracts visitors and helps them be profitable during these busy shopping days.

Content That A Small Business Website Should Have On Black Friday To Cyber Monday

• Some examples of content that small businesses should have on their webpages during Black Friday to Cyber Monday include:
• Notes that thank customers for shopping at the firm (“Gregory 11/24/2014.”). This encourages visitors to return to the website and store (“Levin. July 8, 2014.”).
• Features of value, such as warranties, that customers receive from purchasing a product which competitors may not offer (“Winn and Fallon Taylor. September 21, 2015 12:43 pm EST.”).
• Four to six products that customers are most likely to purchase (“May. Dec 1, 2014, 6:25 AM.”). This prevents visitors from being overwhelmed by too much content (“May. 2015.”).

Conclusion

Organizations should contact Solutions Resource if they need help preparing their websites for Black Friday and Cyber Monday. Solutions Resource can quickly optimize websites for these busy times and implement technology that allows organizations to easily add content when needed. Small businesses should also visit https://solutionsresource.com/ to learn more about Solutions Resource’s web development services.

References

1. “From Black Friday To Cyber Monday: Tips For Small Business” by Alyssa Gregory. US Bank Connect. 11/24/2014. Retrieved November 20, 2015. Web. (http://www.usbankconnect.com/article/black-friday-cyber-monday-tips-small-business)
2. “How Your Small Business Can Take Advantage of Cyber Monday” by Ryan May. BusinessDictionary.com and WebFinance, Inc. 2015. Retrieved November 20, 2015. Web. (http://www.businessdictionary.com/article/754/how-your-small-business-can-take-advantage-of-cyber-monday/)
3. “Holiday Sales 2015: How to Prepare Your Business” by Nicole Fallon Taylor. Business News Daily. September 21, 2015, 12:43 PM EST. Retrieved November 20, 2015. Web. (http://www.businessnewsdaily.com/7450-holiday-sales-kickoff-guide.html)
4. “U.S. Online Retail Spending On Thanksgiving Day, Black Friday And Cyber Monday From 2008 To 2014” by Statista. 2015. Retrieved November 20, 2015. Web. (http://www.statista.com/statistics/266104/online-retail-spending-on-thanksgiving-black-friday-and-cyber-monday/)
5. “The Importance of Customer Appreciation” by Kim Levin. Corporate Finance Associates. July 8, 2014. Retrieved November 20, 2015. Web. (http://www.cfaw.com/blog/the-importance-of-customer-appreciation/)

Author: Tyler Nelson – Administrative and Marketing Intern at Solutions Resource, LLC