UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design.




Both elements are crucial to a product and work closely together. But despite of their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.




Plan the overall strategy

The goal of the Discovery phase is to uncover the "who, what, where, when, and the why" of the UI/UX project.


Create various prototypes of divergent design solutions to be tested with the key users.


Create a comprehensive site map that illustrates the overall site structure,
navigation labels and desired functionality




It is common for people, even inside tech circles, to use the acronyms UX and UI as synonyms, but they are quite different. UX stands for “user experience” while UI stands for “user interface”.

The quality of a user’s experience influences that person’s level of trust and confidence in your business and compels them to act (or not act). The interface, in turn, gives them a means by which to act. In other words, while the UI is a point of interaction, UX is the interaction itself.

5 Key Points for Homepage

UI / UX Design

A homepage is the gateway to a site’s content, functionality, and overall UI / UX design. It dishes out the first taste of what the site offers. A visitor may leave in seconds if the site does not impress, so the homepage must deliver the primary message quickly. An inviting homepage is the beginning of a great user experience.

1. Focus on the Experience

User Experience

A site creates value when people find it and use it. The first step is engaging the target audience by creating something they will want to experience. User Experience (UX) is how people perceive their interaction with the site. UX combines sight, sound, touch, actions, emotions, and social stigma, all with individual context.

A great homepage is much more than a collection of words and images. UX designers focus on making the page not just useful, but enjoyable to use. The focus is on delighting the user.

2. Make it Easy


Simplicity is intentionally including the most essential pieces, and intentionally excluding unnecessary pieces. The design and visual elements should showcase the site’s purpose. People should immediately understand what your website is about, and what you want them to do. A homepage can be a summary of other sections of your site or simply guide people to the most important call to action.

3. Make it scannable

Small Bites

We don’t read web pages, we scan them. People absorb more content if the page is easy to understand in small bites. Content is also easier to share across social networks when it’s tightly packaged.

4. Use a Clear Call to Action


The homepage UI should invite visitors to stay, explore, or take action. The call to action (CTA) lays out what the user is expected to do. Users anticipate receiving this guidance on a homepage.

A great homepage is much more than a collection of words and images. UX designers focus on making the page not just useful, but enjoyable to use. The focus is on delighting the user.

5. Assure SEO fundamentals are in place

Content First

As search engines get smarter and smarter, search engine optimization should be about connecting the right content with the right people. “The best way to improve your ranking is to produce great content that people link to” (“The Inconvenient Truth About SEO“). The foundation of great content is an experience that the target users will not forget, and want to share with others. In other words, “make pages primarily for users, not search engines” (Google’s webmaster guidelines).

Design is not just what it looks like and feels like, design is how it works.

Steve Jobs